For more than 100 years, Slaters Electricals has built its reputation on providing reliable transformers and switchgear, backed by trusted technical expertise, excellent customer service and long-term relationships.
While the industry has evolved, the fundamentals of what we do have remained remarkably consistent: supplying quality transformer and switchgear equipment, applying our knowledge and experience, and providing our customers with a service they can rely on.
Our current brand identity has been part of Slaters for almost 20 years. During that time, the business has grown significantly – in our team, our products and services, our capabilities and the customers and industries we support.
Our heritage also extends beyond equipment supply.
For more than 30 years, we have provided specialist electrical installation and maintenance services. Originally operating through a separate company, this expertise became part of Slaters Electricals 10 years ago, bringing our equipment supply and installation capabilities together under one name.
Today, these two areas of expertise are integral to the Slaters business:
Equipment
HV & LV transformers, switchgear and associated electrical equipment, supported by more than 100 years of knowledge and experience.
Installation & Maintenance
Specialist HV & LV electrical installation, cable installation, testing, commissioning and ongoing maintenance, delivered by experienced teams across the UK.
Together, they allow us to provide our customers with equipment, technical expertise, installation and ongoing support from one established business.
We felt it was time for our identity to evolve with us.
Introducing our new brand
Our new branding is stronger, bolder and more confident. It reflects the knowledge, experience and expertise that have been built within Slaters over generations, while better representing the business we are today.
At the heart of our new identity are:
- More than 100 years of transformer and switchgear expertise
- More than 30 years of electrical installation and maintenance experience
- Trusted technical knowledge
- Engineering excellence
- Quality products and services
- Long-term commitment to our customers
- Reliability in everything we do
While our brand identity is changing, the things that matter most are not.
Our customers will continue to receive the same high-quality equipment, specialist installation and maintenance services and dependable support that Slaters has built its reputation on.
The brand may be new, but the experience behind it is not.
What to expect
Over the coming months, you will see our new identity introduced across our equipment, vehicles, site signage, documentation, digital platforms, social media and exhibition stands.
We are also making a significant investment in our people, including new company uniforms and high-quality workwear, ensuring our teams represent the new Slaters brand with the same pride that goes into the products and services we provide.
Looking to the future
Slaters Electricals has been part of the electrical industry for more than a century. We are proud of that heritage, but we are equally focused on what comes next.
Our new brand identity represents the Slaters of today – and the Slaters we are building for the future.
One Team. One Brand. One Great Service.
